Profession & Organization

  • Hormone Balancing Exercise Expert
  • Creator and Host, Flipping 50
  • International Speaker and Author

Debra Atkinson


Debra Atkinson is the #youstillgotitgirl who is flipping 50 and changing the way thousands of women think about their second half. She’s the hormone balancing exercise expert and host of the Flipping 50 TV Show and the Flipping 50 podcast. As a master personal trainer, strength and wellness coach with over 30 years fitness industry experience she works with women who are pro-aging with vitality and energy.

She is an international fitness presenter for the International Council on Active Aging (ICAA), IDEA, Can-Fit-Pro, and NSCA and author of hundreds of articles and four books for women flipping 50 including:

  • You Still Got It, Girl! The After 50 Fitness Formula For Women
  • Navigating Fitness After 50: Your GPS For Choosing Programs and Professionals You Can Trust
  • Hot, Not Bothered 

She’s also authored books for the fitness professionals she consults with on marketing and sales. Those titles include:

  • Dollars and Sense of Selling Exercise
  • How to Make Every Woman over 50 Want You: The personal trainer’s guide to the after 50 fitness formula for women 
  • The Health and Fitness Professional’s Guide to Social Media

Debra is a frequent speaker for women’s groups and corporations. She is a frequent contributor for IDEA and NSCA, as well as Huffington post, Share Care, Prime Women, and other media outlets. Read her Flipping 50 blog at

Debra is Subject Matter Expert for the American Council on Exercise (ACE), item writer and mentor for ACE’s Medical Exercise Specialist exam, and has served as selection committee member for IDEA’s personal training fitness award and NSCA’s Personal Training Conference planning. Prior to a midlife crisis that led her to focus on helping women have a better second half she taught for 15 years in Kinesiology at Iowa State University and served as Personal Training director for a privately owned club where she supervised over 250,000 personal training sessions and grew the PT revenues by 100K each of six consecutive years.